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Welcome to Cruxology Consult
A blog about marketing, business, solopreneurship and so much more.
Melissa Skweres
Dec 3, 20246 min read
Marketing Misconception #5: Marketing Isn't Necessary When First Starting A Company
The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...
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Melissa Skweres
Nov 27, 20244 min read
My Take on the Great Jaguar Rebrand Debate
It's no secret that the Jaguar rebrand that was announced in late November 2024 is a massive scandal. Very few out there are praising it ...
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Melissa Skweres
Nov 7, 20245 min read
Why "Good To Great" Is Still...Well...Great: Part 1 - Disciplined People
Last month I was in a client meeting where we talked briefly about Good to Great: Why Some Companies Make the Leap...and Others Don't by...
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Melissa Skweres
Oct 9, 20246 min read
Women Leaders: Empowerment Over Belittlement
I was talking to a friend of mine the other day and the topic of female leadership came up. He and I have talked about it several times...
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Melissa Skweres
Sep 26, 20247 min read
Marketing Misconception #4: Sales Should NOT Be Marketing's Client in B2B
The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...
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Melissa Skweres
Aug 27, 20244 min read
How a Fractional Marketer Can Transform Your Business
One of the most common questions potential clients, colleagues and friends ask me when I say that I provide fractional marketing services...
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Melissa Skweres
Aug 14, 20245 min read
The Blueprint for Tomorrow: Crafting Your 2025 Marketing Strategy Today
2025 Planning Should Always Include Marketing Strategy As 2024 enters its final months, many businesses are focused on wrapping up the...
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Melissa Skweres
Jul 23, 20243 min read
Top 4 Learnings in My First 6 Months as a Solopreneur
It's hard to believe but it's already been 6 months since I made the LinkedIn official announcement that I decided to leave the corporate...
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Melissa Skweres
Jun 26, 20241 min read
Imposter Syndrome Debunked - We Are All More Than Good Enough
Ok so yes, I am super late to the party since this speech by Reshma Saujani, CEO of Girls Who Code , at Smith College's Commencement...
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Melissa Skweres
Jun 6, 20244 min read
Creativity Belongs in the C-Suite
Anyone who knows me knows that I am OBSESSED with podcasts. I listen to a lot of true crime (I can't help it, it's compelling!), but to...
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Melissa Skweres
May 14, 20245 min read
Marketing Misconception #3: Marketing's Sole Purpose is NOT to "Make Things Look Pretty"
The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...
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Melissa Skweres
Apr 11, 20247 min read
The Age Old Marketing Budget Cut Decisions and Practices
The curious case of why Marketing budgets and positions are always the first to go and why that decision is so counterproductive. It's...
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Melissa Skweres
Mar 20, 20245 min read
Marketing Misconception #2: Brand, Marketing and Advertising Are Not One and the Same
The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...
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Melissa Skweres
Mar 13, 20245 min read
The FemTech Paradigm Shift Needs to Keep Pushing Boundaries
We're almost half way through Women's History Month and International Women's Day was last week. Of course I want to acknowledge...
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Melissa Skweres
Mar 7, 20242 min read
Feeling Inspired by Crain's Chicago Women of Note 2024
Crain's Chicago Women of Note Builds Momentum Yesterday I attended the Crain's Chicago Women of Note event and came out of it feeling...
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Melissa Skweres
Feb 21, 20245 min read
Marketing Misconception #1: Marketing is easy...newsflash it's NOT.
Let's dig into why Marketing is not as easy as it seems.
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Melissa Skweres
Feb 12, 20243 min read
Where Were Women's Brands in Super Bowl Ads?
It's tradition in the marketing and advertising world that in the days right after the Super Bowl, both criticism and applause ring out...
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Melissa Skweres
Feb 9, 20242 min read
Welcome to the Cruxology Consult Blog!
This is the inaugural blog post for Cruxology Consult! In a marketing world where it's been asserted that "Blogs are dead!", and "You'll...
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