How a Fractional Marketer Can Transform Your Business
One of the most common questions potential clients, colleagues and friends ask me when I say that I provide fractional marketing services...
top of page
Welcome to Cruxology Consult
A blog about marketing, business, solopreneurship and so much more.
Melissa Skweres
- Aug 14
- 5 min
The Blueprint for Tomorrow: Crafting Your 2025 Marketing Strategy Today
2025 Planning Should Always Include Marketing Strategy As 2024 enters its final months, many businesses are focused on wrapping up the...
6 views0 comments
Melissa Skweres
- Jul 23
- 3 min
Top 4 Learnings in My First 6 Months as a Solopreneur
It's hard to believe but it's already been 6 months since I made the LinkedIn official announcement that I decided to leave the corporate...
24 views0 comments
Melissa Skweres
- Jun 26
- 1 min
Imposter Syndrome Debunked - We Are All More Than Good Enough
Ok so yes, I am super late to the party since this speech by Reshma Saujani, CEO of Girls Who Code , at Smith College's Commencement...
20 views0 comments
Melissa Skweres
- Jun 6
- 4 min
Creativity Belongs in the C-Suite
Anyone who knows me knows that I am OBSESSED with podcasts. I listen to a lot of true crime (I can't help it, it's compelling!), but to...
8 views0 comments
Melissa Skweres
- May 14
- 5 min
Marketing Misconception #3: Marketing's Sole Purpose is NOT to "Make Things Look Pretty"
The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...
9 views0 comments
Melissa Skweres
- Apr 11
- 7 min
The Age Old Marketing Budget Cut Decisions and Practices
The curious case of why Marketing budgets and positions are always the first to go and why that decision is so counterproductive. It's...
24 views0 comments
Melissa Skweres
- Mar 20
- 5 min
Marketing Misconception #2: Brand, Marketing and Advertising Are Not One and the Same
The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...
19 views0 comments
Melissa Skweres
- Mar 13
- 5 min
The FemTech Paradigm Shift Needs to Keep Pushing Boundaries
We're almost half way through Women's History Month and International Women's Day was last week. Of course I want to acknowledge...
10 views0 comments
Melissa Skweres
- Mar 7
- 2 min
Feeling Inspired by Crain's Chicago Women of Note 2024
Crain's Chicago Women of Note Builds Momentum Yesterday I attended the Crain's Chicago Women of Note event and came out of it feeling...
32 views0 comments
Melissa Skweres
- Feb 21
- 5 min
Marketing Misconception #1: Marketing is easy...newsflash it's NOT.
Let's dig into why Marketing is not as easy as it seems.
32 views0 comments
Melissa Skweres
- Feb 12
- 3 min
Where Were Women's Brands in Super Bowl Ads?
It's tradition in the marketing and advertising world that in the days right after the Super Bowl, both criticism and applause ring out...
39 views0 comments
Melissa Skweres
- Feb 9
- 2 min
Welcome to the Cruxology Consult Blog!
This is the inaugural blog post for Cruxology Consult! In a marketing world where it's been asserted that "Blogs are dead!", and "You'll...
18 views0 comments
© 2024 Cruxology LLC
bottom of page