It's crazy to realize that it's been 5 years since COVID turned the world upside down. The tsunami-style ripple effect felt by healthcare...

Ok so I will fully admit I had every intention of posting part 2 of this blog post series last quarter. But client engagements got busy...

The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...

It's no secret that the Jaguar rebrand that was announced in late November 2024 is a massive scandal. Very few out there are praising it ...

Last month I was in a client meeting where we talked briefly about Good to Great: Why Some Companies Make the Leap...and Others Don't  by...

I was talking to a friend of mine the other day and the topic of female leadership came up. He and I have talked about it several times...

The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...

One of the most common questions potential clients, colleagues and friends ask me when I say that I provide fractional marketing services...

2025 Planning Should Always Include Marketing Strategy As 2024 enters its final months, many businesses are focused on wrapping up the...

It's hard to believe but it's already been 6 months since I made the LinkedIn official announcement that I decided to leave the corporate...

Ok so yes, I am super late to the party since this speech by Reshma Saujani, CEO of Girls Who Code , at Smith College's Commencement...

Anyone who knows me knows that I am OBSESSED with podcasts. I listen to a lot of true crime (I can't help it, it's compelling!), but to...

The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...

The curious case of why Marketing budgets and positions are always the first to go and why that decision is so counterproductive. It's...

The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...

We're almost half way through Women's History Month and International Women's Day was last week. Of course I want to acknowledge...

Crain's Chicago Women of Note Builds Momentum Yesterday I attended the Crain's Chicago Women of Note event and came out of it feeling...

Let's dig into why Marketing is not as easy as it seems.

It's tradition in the marketing and advertising world that in the days right after the Super Bowl, both criticism and applause ring out...

This is the inaugural blog post for Cruxology Consult! In a marketing world where it's been asserted that "Blogs are dead!", and "You'll...