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The Cruxology Marketing 101 series is meant to help non-marketers understand some Marketing basics. To be clear, this isn't a college...

First things first, I just have to say...holy moly these rebrands lately are bringing out some serious debates and a hell of a lot of...

When Warner Bros. Discovery announced in 2023 that it was sunsetting the iconic HBO brand in favor of “Max,” marketers everywhere...

The Cruxology Marketing 101 series is meant to help non-marketers understand some Marketing basics. To be clear, this isn't a college...

A few weeks ago, I attended a Health2Tech event here in Chicago. The event was hosted by an amazing man — Alex Koshykov — who somehow...

I'm a self-proclaimed podcast junkie. My husband always teases me when I start a sentence with "I was listening to a podcast and..." True...

Yeah, I'm way, way behind on blog posting in general. I could say that I had every intention of posting this 3rd and final blog in this...

It's crazy to realize that it's been 5 years since COVID turned the world upside down. The tsunami-style ripple effect felt by healthcare...

Ok so I will fully admit I had every intention of posting part 2 of this blog post series last quarter. But client engagements got busy...

The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...

It's no secret that the Jaguar rebrand that was announced in late November 2024 is a massive scandal. Very few out there are praising it ...

Last month I was in a client meeting where we talked briefly about Good to Great: Why Some Companies Make the Leap...and Others Don't  by...

I was talking to a friend of mine the other day and the topic of female leadership came up. He and I have talked about it several times...

The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...

One of the most common questions potential clients, colleagues and friends ask me when I say that I provide fractional marketing services...

2025 Planning Should Always Include Marketing Strategy As 2024 enters its final months, many businesses are focused on wrapping up the...

It's hard to believe but it's already been 6 months since I made the LinkedIn official announcement that I decided to leave the corporate...

Ok so yes, I am super late to the party since this speech by Reshma Saujani, CEO of Girls Who Code , at Smith College's Commencement...

Anyone who knows me knows that I am OBSESSED with podcasts. I listen to a lot of true crime (I can't help it, it's compelling!), but to...

The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...