Melissa Skweres3 days ago5 minMarketing Misconception #3: Marketing's Sole Purpose is NOT to "Make Things Look Pretty"The Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...
Melissa SkweresApr 117 minThe Age Old Marketing Budget Cut Decisions and PracticesThe curious case of why Marketing budgets and positions are always the first to go and why that decision is so counterproductive. It's...
Melissa SkweresMar 205 minMarketing Misconception #2: Brand, Marketing and Advertising Are Not One and the SameThe Marketing Misconceptions series will focus on topics that are common perceptions of marketing and then clarifying them. Some are...
Melissa SkweresMar 135 minThe FemTech Paradigm Shift Needs to Keep Pushing Boundaries We're almost half way through Women's History Month and International Women's Day was last week. Of course I want to acknowledge...