About
What's in a Name?
We're often asked where the name Cruxology came from.
Sometimes visuals are the easiest way to explain it:
Founder & CEO: Melissa Skweres
Melissa is a brand strategy and marketing communications leader with nearly 20 years of experience. She is a creative problem solver - obsessed with finding all the pieces to the puzzle and figuring out how to make them fit in a simple and clean way.
She has built numerous brand and marketing strategies to improve brand awareness, product differentiation and customer experience for both B2B and B2C companies. Melissa has experience across a variety of environments from unique packaging design firms to the wild world of advertising agencies to conservative global corporations. The breadth of her experience gives her a unique perspective and ability to uncover issues and the strategic solutions to drive business forward.
Whether you are starting a new business and need marketing support or are looking to refresh your existing marketing strategy, Cruxology can help.