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Elevating Brands Through Connected Strategy

Get connected from the start.

It's easy to get laser-focused on things like website design, social media posts and email blasts, because those are the elements your audience sees. But ask yourself, what is the strategy behind those elements? How do they connect to each other to drive business?

When you combine today’s skeptical, savvy consumers with an extremely competitive marketplace and accelerating technology, a comprehensive strategy is a must. Without a brand and marketing strategy tethered to your business strategy, tactical efforts will flop.

That's where we come in. We'll help you connect the dots from business strategy to brand strategy to marketing strategy and beyond.

If you are a business leader trying to

  • Build or refresh your brand

  • Determine your marketing strategy

  • Identify insights that can drive business

  • Develop a Go-to-Market Plan

  • Launch a new product or service

  • Troubleshoot your processes

We can help.

Who Are We?

Cruxology Marketing provides strategic brand and marketing fractional and consulting services. We are driven to help businesses looking to build, refresh or reshape their marketing strategies for accelerated growth. We dig deep, turning every stone to understand and find the crux of your business challenges. Then we apply proven marketing methodologies to unearth solutions.

Our Philosophy: Strategy Comes First, Always

01.

Business Strategy

02.

Brand

Strategy

03.

Marketing Strategy

04.

Tactical Execution

It is sequential and interconnected to ensure maximum impact. 

Industries We Serve

Healthcare

Nonprofit

Small Business

Lindsay Sloan, Director of Marketing

“Melissa has a keen ability to view strategy needs at a macro level, bringing clarity to value propositions and then translating those to effective messaging for the market that drives plentiful leads for the business. With Melissa's leadership and partnership, we successfully launched a new product and we refreshed strategy for others playing in mature marketplaces.”

Book a free 30-minute intro session to get started. 

Opening the books...

Ready to Connect?

Unsure of where to start?

Book a 60-minute power hour for some quick consulting time.

Just make sure you share as much background information as you can so we can make the most of your session. 

Want to pressure test something?

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© 2024 Cruxology LLC

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